![]() ![]() From a consumer’s perspective the ‘embedded finance promise’ is to offer a more relevant product / service tailored to their needs. Embedded finance can be offered by both banks and FinTechs. Corporates can use embedded finance to add financial product offerings (lending, BNPL, insurance, etc.) as part of the total experience. These propositions could be around enabling SME finance, automated B2B payments, cross-border remittances. Banking-as-a-Service (Baas) is an infrastructure layer of the bank whereas embedded finance is the application layer enabling brand new propositions out of the bank’s infrastructure layer. Meaghan Johnson and Paul Staples explored embedded finance, its competitive landscape and its potential and risks. ![]()
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